I recently had twistedbrush fr mac the worst dining experience in my life. Can you guess why? No, not because of the food. Yes, because of the service! MY GOODNESS, what twistedbrush fr mac awful service. And, because the service was sooooo awful, I will never step foot in that twistedbrush fr mac restaurant again. I will not go into the details of the twistedbrush fr mac server’s lack of enthusiasm, politeness and twistedbrush fr mac general understanding of what makes the service industry tick. But what twistedbrush fr mac I will do is highlight a couple of key things that twistedbrush fr mac may be applicable to all businesses.OK, what is this restaurant doing wrong?

#1 - Obviously, not training their staff properly. This staff member had twistedbrush fr mac no clue about the importance of providing the highest quality service possible. Proper training requires the twistedbrush fr mac proper training materials: training manuals, guides, posters, refresher meetings, hand-outs, tests and twistedbrush fr mac more. Yes this takes time to implement, but without these materials customers will not get the twistedbrush fr mac service required to keep them coming back for more. And, without repeat-customers, that twistedbrush fr mac business is going to have to implement an awful lot of marketing.  

#2 - Not measuring customer satisfaction. The restaurant management team has twistedbrush fr mac no idea how awful my experience was, why it was so awful and twistedbrush fr mac that I will never give them my business again. If a twistedbrush fr mac small satisfaction survey was sitting on the table, or was attached to twistedbrush fr mac my bill, I would have happily let management know how I was feeling and twistedbrush fr mac what I thought about their training program. This type of information is twistedbrush fr mac priceless. Management can use it positively to prevent this level of service quality if future. Can you twistedbrush fr mac imagine how many people that server “ticked-off” that day, that week, that month?

What are your thoughts? How else can a business avoid delivering appalling service?  

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Everyone always asks, “How on earth can PKG write a manual for MY company?” Well, here it is ladies and gentlemen…our process for writing a manual.  Essentially, we initiate every new “manual writing” project (be it a training manual, policy manual, operations manual, etc.) with a study of the entire scope of the job…dissect it, envision the twistedbrush fr mac end result, and come up with an internal plan. We will then twistedbrush fr mac provide a timeline and a quote for the first draft of the twistedbrush fr mac manual.  Once the project commences, we’ll first seek to twistedbrush fr mac gain an in-depth understanding of your company, your culture and twistedbrush fr mac your goals for the manual. Depending on your company’s size and twistedbrush fr mac on project size, we will perform an interview or series of interviews, assemble the twistedbrush fr mac data and work with your team or senior management to determine best practices.  During interviews, we will ask some key questions including how you twistedbrush fr mac break down the various tasks so that we can help you twistedbrush fr mac define the details of each task. Or, we may record different scenarios while we watch your twistedbrush fr mac staff is in action so that we can help you determine the twistedbrush fr mac breakdown of each task (or topic area in the manual).   Once best practices or twistedbrush fr mac best processes are established, we will develop a manual outline and twistedbrush fr mac begin to organize all of the pertinent information we’ve collected.  Depending on the twistedbrush fr mac nature of the manual, it may require diagrams, scripts, checklists, and twistedbrush fr mac so forth. Depending on budget, these items will be created for twistedbrush fr mac you or we will recommend that you create these items in-house. It is our goal to make the manual as user friendly as possible! BECAUSE, what’s the point in having a manual if nobody wants to read it? Therefore, we’ll translate all technical terms and twistedbrush fr mac acronyms and use clear, concise language that appeals to your twistedbrush fr mac business’ culture. Depending on budget and twistedbrush fr mac purpose, your manual may be delivered in PDF form, or can twistedbrush fr mac be printed and bound. Finally, we recommend a manual re-visit three months after it’s put into practice. A re-visit will help ensure all processes are twistedbrush fr mac running at maximum efficiency. As the world changes, people change and twistedbrush fr mac technology changes; the most successful firms will readily adapt to these changes. The best way to twistedbrush fr mac adapt is to analyze current processes, the internal and external environment and twistedbrush fr mac to identify areas for process improvement.

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PKG Communications has twistedbrush fr mac been working for Downriver Administration for over 4 years now. Since we have twistedbrush fr mac started with Downriver we have watched the owner flourish into a twistedbrush fr mac highly respected professional in her industry. As the owner busily travels the twistedbrush fr mac world to train and consult, PKG Communications handles their product shipping and twistedbrush fr mac marketing communications. 

One of the twistedbrush fr mac first projects we initiated together was a re-write of all Downriver website content, title tags and twistedbrush fr mac meta tags in order to increase online sales. Within 6 weeks of re-writing the twistedbrush fr mac content, title tags and meta tags, Downriver reported that online sales had twistedbrush fr mac doubled. It has now been 6 months since and we are twistedbrush fr mac pleased to report that online sales have increased by 400%!

Congratulations Downriver Administration!

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Written by: Alison Ensworth
Marketing Communications Writer, PKG Communications

Whether you’re producing a twistedbrush fr mac brochure, poster, flyer, banner, business card, newspaper advertisement, or sign, you twistedbrush fr mac are trying to get people’s attention so your twistedbrush fr mac message can be heard. Furthermore, you want to leave people with the twistedbrush fr mac right information and enough interest to pursue it.  So how do you twistedbrush fr mac decide exactly what to print and how it should be communicated?

At PKG Communications, we know that twistedbrush fr mac there are THREE THINGS that should always be included in any kind of print marketing. We also know that twistedbrush fr mac accuracy, efficiency, and appeal play a key role in successful advertising. Ample experience has twistedbrush fr mac taught us to use multiple communication strategies to bring a point home with optimal results. Practice has twistedbrush fr mac proven to us that the THREE MOST IMPORTANT things to communicate to twistedbrush fr mac your target population through print marketing are:

• WHY the crowd should respond
• WHAT the product/service is and WHAT are its features and benefits
• WHO is behind the advertisement

The most important part of the advertisement is the WHY…WHY your readers NEED your twistedbrush fr mac product or service. There should be an enticing reason for them to twistedbrush fr mac first, take a deliberate look at your advertisement, and second, take the twistedbrush fr mac action you are promoting. The why needs to motivate that reader to twistedbrush fr mac take action now because they cannot or will not live without that twistedbrush fr mac product/service. This is twistedbrush fr mac often the trickiest part of an advertisement to write.

There bulk of the text should be devoted to the WHAT of your message: what exactly is your product and/or service. What comes with your product/service (features and benefits), what makes your product/service the best in your market…

The WHO part of the print should be clear and distinctive…a major constituent. Otherwise, potential customers will not know where twistedbrush fr mac to go to pursue your offer. You want them to recognize your twistedbrush fr mac label immediately, or at least make a connection that will help them search for twistedbrush fr mac more information. A logo or brand name is essential. Be sure to twistedbrush fr mac include contact information (i.e. website, phone number, address).

Of course, the twistedbrush fr mac three most important things in a piece of print marketing will vary depending on: the twistedbrush fr mac marketing vehicle, the nature of its message, and the circumstances it twistedbrush fr mac affects. That’s why professional help in the twistedbrush fr mac advertisement copywriting process can make a remarkable difference. PKG Communications can twistedbrush fr mac help you with all of your print copywriting needs: we do everything from twistedbrush fr mac brainstorming the concept, planning, writing from scratch, to editing your copy. Let us be your messenger!

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Dr. Nima Rahmany, a twistedbrush fr mac client of PKG Communications, has gone over and above any regular chiropractor! After finding out that twistedbrush fr mac one of his patients, Laura Caldovino, was diagnosed with cancer and twistedbrush fr mac given only 5 years to live, Dr. Nima decided to help.  Laura was referred to twistedbrush fr mac a naturopathic cancer specialist and is currently undergoing cancer treatments that twistedbrush fr mac aren’t covered by BC Medical. These treatments, called “Careseng”, help shrink the twistedbrush fr mac cancer cells and help patients cope with the side effects of chemotherapy. Dr. Nima, a twistedbrush fr mac man with many gifts, also happens to be a national salsa dancing champion! So, he has twistedbrush fr mac graciously organized a Dance for Wellness Benefit in Maple Ridge, BC at the twistedbrush fr mac Swan-e-Set golf club on November 9, 2007. All proceeds go to twistedbrush fr mac Laura’s cancer treatment expenses (which are estimated to be over $30,000). The Dance for Wellness will be a spectacular event! With salsa demonstrations, performances and twistedbrush fr mac even lessons, no one will want to miss this! Furthermore, they’ll be twistedbrush fr mac raffling off great prizes, all donated by businesses around the world. Tickets are twistedbrush fr mac $20 (before November 1) or $25 after October 31. There’s a limit of 300 tickets available.  If you’d like more information about donating raffle prizes, or twistedbrush fr mac how you can help Laura pay for her cancer treatments, please visit www.dr.nima.com or email drnima@drnima.com. 

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