Marketing Strategy + Effective Communication = Business Growth

Media Campaigns & Media Relations

It’s obvious that effective media relations are a significant component of strategic communications for most organizations. Why then do so many not take advantage of the opportunities that media exposure can bring? Some fear press, assuming negative press could occur.

Proactive, strategic media relations, and they key word is strategic, will tell your story accurately, thereby raising your profile with key audiences and stakeholders. Effective media relations will deliver accurate information and safeguard your reputation during crisis situations.

PKG designs customized, proactive media relations plans for ongoing media exposure.

Media Campaigns

PKG Communications has a tried and tested methodology for preparing all media campaigns, ranging from print, online, broadcast, and social. We conduct asituation analysis, develop an astute and intuitive strategy, and formulate recommendations that require creative and aligned implementation of tactics. 

Organizations, mistakenly, often start with the tactics, resulting in the right message being delivered to the to the wrong audience or the wrong message being delivered to the right audience. The translation is wasted dollars on ineffective mediums. PKG knows how to make the ‘fit’, and will help you communicate your action-oriented message, to the right people, at the right time.

Services Include...

-Media planning and buying. PKG Communications employs a creative approach when negotiating media purchases. All media types require their own set of tools to maximize the client’s results per dollar spent. Mediums include radio, television, newspaper, magazine, Pay Per Click, Internet banner ads, and outdoor signage. 

-Social media. We all recognize the importance of developing a multi-media approach. Adding video vignettes to ‘You Tube’ and microblogging (tweeting) on Twitter have become critically important in the marketing mix. These new media technologies enable our clients to broaden their reach and interact with audiences in richer and more personal ways.

-Media accreditation. When organizing familiarizations tours or arranging press passes to events, we screen even the best of them with a stringent set of criteria.

-Developing a list of story angles

-Writing services

• Media kit inclusions
• E-Newsletters
• Press releases
• Tip sheets
• Speeches
• Crisis management plans
• Brochures and flyers
• Communications plans

-Media relations and pitching

-Organize and escort individual and group familiarization tours

-Event planning and support

-Organizing promotional launches or arranging a press conference

-Monitor and evaluate the impact of messaging and communications tools